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Behind every Rabitat product is a story worth knowing. Here's ours.
Rabitat started in Mumbai in 2019 with one foot in an Indian kitchen and the other in an engineering lab.
We are India's first food and drinkware brand engineered specifically around how Indians eat, drink and move through their day. We are part of Merlin Brands, a consumer brand group that has spent nearly a decade understanding what Indian routines actually demand. What we found was a gap between what existed and what you deserve. So we made it.
Rabitat is built with warmth, engineered with rigour and designed for the people who inspired it.
The details are where the difference lives.
A seal that doesn't close like it should, haldi stains that won't leave, a spout that lets dust in. These are small things that are easy to overlook or dismiss as the nature of the product. We disagree. At Rabitat, the details do the heavy lifting. Every lid, every gasket, even the steel itself is the result of asking what could go wrong and engineering to make sure it doesn't.
To make the everyday a little easier and a lot better.
We are for the parent who packs before sunrise and the kid who carries it through a full school day. For the commuter who needs their coffee hot and their lunch intact. Rabitat's ambition is to be the brand that quietly makes every routine smoother so the day runs exactly as it should.
We are people who care deeply about getting things right.
We can't help it. We are parents, designers, engineers and problem-solvers, all sharing the same instinct. We notice the details that don't work and can't leave them alone until they do. We are curious, stubborn and genuinely invested in the problem. Rabitat is what happens when people like that decide to build something together.
Because nobody else was asking the right questions.
The category gave you features and a price point. It didn't ask what happened to the dal between your kitchen and the lunch bell. It didn't study why chai goes cold on a commute or why water is warm before recess. It never built something specifically for the way India eats, drinks and moves.
Rabitat exists because that gap was too large to ignore and too important to leave unfilled. Every family in India packs food and fills bottles every single day. That routine deserves a container that was engineered from the ground up around the food, the drink and the day.
That is why Rabitat. That is why now.
2016:
Where it all began
Merlin Brands was founded in Mumbai to bring the best global baby and parenting products to Indian families. For three years we distributed, listened and learned. And what we heard, consistently, was that even the most recognised international brands were missing something. The products cost a lot, they didn't always deliver. And nobody seemed to be asking why.
May 2019:
Rabitat is born
We stopped distributing other people's answers and started building our own. Rabitat launched in May 2019 with a small range of products and the conviction that Indian families deserved something built specifically for them. The response told us we weren't the only ones who thought so.
June to October 2019:
Spreading our wings
Month by month, we kept building. New products, new partnerships, new platforms. Rabitat found its way onto Amazon, Flipkart, FirstCry, Mothercare and Myntra — and into the homes of families across India. Each launch taught us something. We kept listening.
2021:
Unstoppable
A second wave and a difficult year for everyone. But Rabitat kept going. The brand was featured in TOI, Indian Express, NDTV Swirlster and YourStory. And more importantly, the reviews kept coming in from the families who had made Rabitat part of their daily routine. We had found our people and we weren't stopping.
