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Rabitat Who? 
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The Story
It’s rather ironic that Rabitat, our baby products brand, is itself a baby! Our little one was born in May 2019 to its parent group Merlin First & Co., founded in 2016.
With Merlin First & Co., we ventured into reselling of renowned international baby product brands pan India, thanks to our vast network of distributors. Of course, when it comes to quality (and hush, class), most of us prefer world-brands over the local ones, especially when they’re parents pampering newborns.
Everything was hunky-dory… and then, we realized that the products weren’t always up to the mark, despite costing a bomb, per the feedback we received. You can imagine! They always missed something.
Taking lessons from the mistakes of the ‘Gods’ in the market, we gave birth to Rabitat. We have such confidence in our products that if you find the quality poor, you can return any product and get a full refund!
2016
Merlin First & Co Founded
2016
Started reselling Global baby brands
2016-2019
Listen to thousands of customer feedback & stories
Early 2019
Put together all learning & customer feedback. And started to imagine a brand that cares about the “little things that matter”
May 2019
Launched Rabitat
2016
Started reselling Global baby brands
2016-2019
Listen to thousands of customer feedback & stories
Early 2019
Put together all learning & customer feedback. And started to imagine a brand that cares about the “little things that matter”
May 2019
Launched Rabitat
June 2019
Launched the now iconic Amazonia Hooded towels
July 2019
Snooze Baby Lounger
Aug 2019
SnapLock Sipper Bottle
Sep 2019
Pamper Soft Bamboo Swaddle
Oct 2019
Breezy Nursing pillow
Jan 2020
Launch of The smash collection
The philosophy
#LittleThingsMatter. At all times.
Little things could be features or tiny live-beings that aren’t visible but make significant differences when present or absent. A flaw can make your sweetpie sad, and you go bananas! You have our eyes set preventing these 'little' bad guys from conquering.
The ambition
Rabitat has this delicate duty of catering comfort, warmth, and a special blanket of coziness to your honeybee. As the price tag is the ultimate decision-maker in any case, we intend to provide Mamas like you with more than you pay.
We aim to give you and your mini version an eternal piece of peace. Rabitat baby products are designed to make your everyday life easier and better. You pay for five, and rest assured that you'll receive ten - call it our promition (err, promise+ambition)!
The tribe
We have this wonderful team of empathetic, dedicated, creative, and hardworking professionals that love children and have an eye for detail, read #TheLittleThings. While creating a product, our tribe looks from a mother’s perspective, putting in the love and care of the world that only She can provide.
The Rabitat tribe loves the sleepish-smiley vibe!
And,
We hope you enjoy Mommying with us!
Sumit SunejaSometimes comes to work
The guy who claims to be the best at everything and wants everyone to agree with him. But the buck stops at him. Oops!
Siddharth SunejaThe tortoise, slow and steady
This guy gets all his exercise on mobile games.
Our sales head meets more friends than sales targets.
Archana RaniFirst in last out
Light as a feather heavy on work. It's amazing how our operations backbone still looks the same.
Payal SunejaMostly in office disappears during exam season
The Lady responsible for production, her smile is as warm as her fav cuppa tea!
Reema SujithNew kid in town
The busy bee, this smooth talker hasn't got a minute to spare. We hardly see her taking the very popular long coffee breaks!
Deepak SharmaFound taking more calls outside than inside
Hardly ever seen at his desk, how our design talent manages to finish his work is a mystery to all.
Neha SoodCan be found in the noisiest booth in the office.
Responsible for getting the word out. This one is always brimming with new ideas.
George MorrisFun and spontaneous
Our southside sales signore is the most cheerful guy you'll ever meet.
Gaurav GuptaForever stuck at work
Our design team dashboard is famous as the yes-man. This guy has the capability to confuse the most sorted of the lot.
Vibhash GargLast to reach and last to leave
Always found lost in numbers, this accounts guru seldom speaks, and when he does we are left calculating the word equation.
Pankaj SograFirst in first out
The early bird with a new found fitness passion. This guy is a calorie counting ‘Designer high-brow’.
Deepika SharmaThe confused perfectionist
Our very own call centre! This lady has the gift of the gab. She can handle multitasking with a big bright smile.
The Story
It’s rather ironic that Rabitat, our baby products brand, is itself a baby! Our little one was born in May 2019 to its parent group Merlin First & Co., founded in 2016.
With Merlin First & Co., we ventured into reselling of renowned international baby product brands pan India, thanks to our vast network of distributors. Of course, when it comes to quality (and hush, class), most of us prefer world-brands over the local ones, especially when they’re parents pampering newborns.
Everything was hunky-dory… and then, we realized that the products weren’t always up to the mark, despite costing a bomb, per the feedback we received. You can imagine! They always missed something.
Taking lessons from the mistakes of the ‘Gods’ in the market, we gave birth to Rabitat. We have such confidence in our products that if you find the quality poor, you can return any product and get a full refund!
2016
Merlin First & Co Founded
2016
Started reselling Global baby brands
2016-2019
Listen to thousands of customer feedback & stories
Early 2019
Put together all learning & customer feedback. And started to imagine a brand that cares about the “little things that matter”
May 2019
Launched Rabitat
June 2019
Launched the now iconic Amazonia Hooded towels
July 2019
Snooze Baby Lounger
Aug 2019
SnapLock Sipper Bottle
Sep 2019
Pamper Soft Bamboo Swaddle
Oct 2019
Breezy Nursing pillow
Jan 2020
Launch of The smash collection
The philosophy
#LittleThingsMatter. At all times.
Little things could be features or tiny live-beings that aren’t visible but make significant differences when present or absent. A flaw can make your sweetpie sad, and you go bananas! You have our eyes set preventing these 'little' bad guys from conquering.
The ambition
Rabitat has this delicate duty of catering comfort, warmth, and a special blanket of coziness to your honeybee. As the price tag is the ultimate decision-maker in any case, we intend to provide Mamas like you with more than you pay.
We aim to give you and your mini version an eternal piece of peace. Rabitat baby products are designed to make your everyday life easier and better. You pay for five, and rest assured that you'll receive ten - call it our promition (err, promise+ambition)!
The tribe
We have this wonderful team of empathetic, dedicated, creative, and hardworking professionals that love children and have an eye for detail, read #TheLittleThings. While creating a product, our tribe looks from a mother’s perspective, putting in the love and care of the world that only She can provide.
The Rabitat tribe loves the sleepish-smiley vibe!
And,
We hope you enjoy Mommying with us!
Sumit SunejaSometimes comes to work
The guy who claims to be the best at everything and wants everyone to agree with him. But the buck stops at him. Oops!
Siddharth SunejaThe tortoise, slow and steady
This guy gets all his exercise on mobile games. Our sales head meets more friends than sales targets.
Archana RaniFirst in last out
Light as a feather heavy on work. It's amazing how our operations backbone still looks the same.
Payal SunejaMostly in office disappears during exam season
The Lady responsible for production, her smile is as warm as her fav cuppa tea!
Reema SujithNew kid in town
The busy bee, this smooth talker hasn't got a minute to spare. We hardly see her taking the very popular long coffee breaks!
Deepak SharmaFound taking more calls outside than inside
Hardly ever seen at his desk, how our design talent manages to finish his work is a mystery to all.
Neha SoodCan be found in the noisiest booth in the office.
Responsible for getting the word out. This one is always brimming with new ideas.
George MorrisFun and spontaneous
Our southside sales signore is the most cheerful guy you'll ever meet.
Gaurav GuptaForever stuck at work
Our design team dashboard is famous as the yes-man. This guy has the capability to confuse the most sorted of the lot.
Vibhash GargLast to reach and last to leave
Always found lost in numbers, this accounts guru seldom speaks, and when he does we are left calculating the word equation.
Pankaj SograFirst in first out
The early bird with a new found fitness passion. This guy is a calorie counting ‘Designer high-brow’.
Deepika SharmaThe confused perfectionist
Our very own call centre! This lady has the gift of the gab. She can handle multitasking with a big bright smile.
